Digital Marketing

Why Digital Marketing?

Digital marketing is a fast-growing, high-demand field that blends strategy, creativity, and technology. In this program, you will learn to plan and implement effective marketing campaigns across digital platforms while developing skills in social media, advertising, pricing, and customer engagement. You will gain the knowledge to analyze data, connect with audiences, and drive business growth in an increasingly online world.

At Mid-State, you will learn from marketing professionals who bring real-world experience into the classroom. You’ll gain hands-on practice using current marketing technologies in digital marketing, sales, and communication opportunities.

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Program Facts

Total Credits

64 Credits

Degree Type

Associate in Applied Science (AAS)

Program Length

Two Years

Delivery Method

Online

Location

Online

Start Dates

Fall, Spring, Summer

Estimated Program Cost

$11,802.88

View Cost of Attendance

Financial Aid Eligibility

Fully Eligible

View Types of Aid

Program Outcomes

Graduates leave ready to succeed in their careers. Each year, data from Mid-State's Graduate Survey and statewide reports show consistently high satisfaction and strong starting salaries. Here's a snapshot of what success looks like after graduation.

Career Opportunities

Account Representative

Digital Marketing Specialist

Marketing Assistant/Coordinator

Search Engine Optimization (SEO) Coordinator

Social Media Manager/Coordinator

$65k Median Annual Salary

Recent program grads in Wisconsin earned a starting salary of $64,815. Source: Lightcast Data Set

781

Average Monthly Hires

781 of recent Wisconsin program grads landed jobs within six months of graduation. Source: Lightcast Data Set

100%

Mid-State Graduate Satisfaction Rate

Students leave proud, prepared, and confident in what comes next. Source: Mid-State Graduate Survey Results

Program Details

Take a closer look at what the program offers and what to expect.

Program Courses

Your course plan may vary, and you'll get a recommended sequence once you're enrolled. See below for full course details, see the program information guide, or talk with your advisor.

Program Information Guide (PDF)

Instructors

Meet our full-time instructors.

Debra Wallner, BS, MBA
Debra’s teaching in the digital marketing field has allowed her to work with a wide variety of businesses, people, and marketing situations. She has previously held positions in the fields of advertising, sales, marketing research, and human resources–compensation. She holds an MBA from UW–Oshkosh.

“I believe that learning should be as close to real life as we can make it. Creating real-life opportunities for our students by partnering with local businesses produces graduates who come to employers with the knowledge, skills, and abilities necessary to perform that job.”

Program Outcomes

Employers will expect graduates of this program to be able to:

Develop digital marketing strategies to anticipate and satisfy market needs.
Create digital marketing content for products, services, images, and ideas.
Integrate tools and technology for digital marketing initiatives.
Analyze the effectiveness of marketing outcomes.
Promote products, services, images, and/or ideas to achieve a desired outcome.
Evaluate information through the market research process to make business decisions.
Prepare selling strategies.

Employability Skills

Alongside your career training, you'll develop key workplace strengths. Explore the additional skills you'll build.

Employability Skills (PDF)

Technical Standards

To succeed in this program, you'll need to meet certain technical standards. These are the key skills and abilities needed for the program and future career success—with or without reasonable accommodations. Be sure to review them carefully before you apply.

Technical Standards (PDF)

Career pathways help you build your education step by step. Each stage offers one or more credentials that are recognized by employers and lead to real jobs—and you can keep building toward your career goals as you go.

Prior Learning

Certificate

Technical Diploma

Associate Degree

Bachelor's Degree

Get credit for what you already know. You may be able to earn college credit for prior learning through skills you’ve gained through high school classes, previous college work, self-study, military training, jobs, or volunteer experience.

Credit for Prior Learning
High School Dual Credit
Mid-State Fast-Track – Open to high school students

“Most students go to college to find good-paying careers doing something they enjoy. Mid-State gave me that and so much more, as I discovered my passion and achieved more than I ever could have anticipated.”

- Bryce C.

Mid-State Grad

“I couldn't have asked for a better education. My instructors were some of the most incredible people, and they were willing to do whatever was necessary to help everyone.”

- Leslie T.

Mid-State Grad

“Mid-State’s hands-on learning, convenient scheduling, updated technology, and instructors who can relate to the field have all helped me become successful and even advance in my career in under a year.”

- Stephanie B.

Mid-State Grad

“I value my experience at Mid-State tremendously. Even with a disability my education gave me the opportunity to join the workforce before I even graduated. Education equals opportunity.”

- Jake A.

Mid-State Grad

“My degree from Mid-State and the encouragement I received from my teachers gave me the skills and confidence to move forward in my life and excel in my career.”

- Sharon R.

Mid-State Grad

“The education I received at Mid-State has been invaluable. It built a foundation that is endlessly improving, providing excellent growth opportunities in my career.”

- Kevin B.

Mid-State Grad