Digital Marketing Promotions

Why Digital Marketing Promotions?

Digital marketing professionals combine creativity and strategy to inspire action in today’s connected world. In this program, you will learn to create, manage, and measure digital campaigns that effectively communicate with audiences across multiple platforms. You will gain hands-on experience using technology, media, and design tools that prepare you for success in a variety of marketing roles.

At Mid-State, you’ll learn in small classes led by instructors with real-world experience and opportunities to collaborate on projects that mirror industry work. You’ll graduate ready to produce engaging content, design digital materials, and apply professional communication techniques used by marketers every day.

Create compelling digital content using graphic design and video editing software.
Develop promotional materials for traditional and online businesses.
Learn to communicate complex ideas clearly across diverse audiences.
Gain experience with real-world marketing tools, technologies, and media strategies.
Collaborate on projects that solve real business challenges in small, interactive classes.
Enter a growing field with career opportunities in nearly every type of organization.

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Program Facts

Total Credits

19 Credits

Degree Type

Technical Degree

Program Length

Less Than One Year

Delivery Method

Online

Location

Online

Start Dates

Fall, Spring, Summer

Estimated Program Cost

$3,512.50

View Cost of Attendance

Financial Aid Eligibility

Partially Eligible

View Types of Aid

Program Outcomes

Graduates leave ready to succeed in their careers. Each year, data from Mid-State's Graduate Survey and statewide reports show consistently high satisfaction and strong starting salaries. Here's a snapshot of what success looks like after graduation.

Career Opportunities

Advertising Assistant

Digital Marketing Coordinator

Marketing Assistant

Search Engine Optimization Specialist

Social Media Specialist

$65k Median Annual Salary

Recent program grads in Wisconsin earned a starting salary of $64,815. Source: Lightcast Data Set

781

Average Monthly Hires

781 of recent Wisconsin program grads landed jobs within six months of graduation. Source: Lightcast Data Set

100%

Mid-State Graduate Satisfaction Rate

Students leave proud, prepared, and confident in what comes next. Source: Mid-State Graduate Survey Results

Program Details

Take a closer look at what the program offers and what to expect.

Program Courses

Your course plan may vary, and you'll get a recommended sequence once you're enrolled. See below for full course details, see the program information guide, or talk with your advisor.

Program Information Guide (PDF)

Instructors

Meet our full-time instructors.

Debra Wallner, BS, MBA
Debra’s teaching in the digital marketing field has allowed her to work with a wide variety of businesses, people, and marketing situations. She has previously held positions in the fields of advertising, sales, marketing research, and human resources–compensation. She holds an MBA from UW–Oshkosh.

“I believe that learning should be as close to real life as we can make it. Creating real-life opportunities for our students by partnering with local businesses produces graduates who come to employers with the knowledge, skills, and abilities necessary to perform that job.”

Program Outcomes

Employers will expect graduates of this program to be able to:

Apply digital marketing principles.
Create digital marketing content.
Promote products and services.
Create digital marketing content for product, services, images, and ideas.
Integrate tools and technology for digital marketing initiatives.

Employability Skills

Alongside your career training, you'll develop key workplace strengths. Explore the additional skills you'll build.

Employability Skills (PDF)

Technical Standards

To succeed in this program, you'll need to meet certain technical standards. These are the key skills and abilities needed for the program and future career success—with or without reasonable accommodations. Be sure to review them carefully before you apply.

Technical Standards (PDF)

Career pathways help you build your education step by step. Each stage offers one or more credentials that are recognized by employers and lead to real jobs—and you can keep building toward your career goals as you go.

Prior Learning

Certificate

Technical Diploma

Associate Degree

Bachelor's Degree

Get credit for what you already know. You may be able to earn college credit for prior learning through skills you’ve gained through high school classes, previous college work, self-study, military training, jobs, or volunteer experience.

Credit for Prior Learning
High School Dual Credit
Mid-State Fast-Track – Open to high school students

“I couldn't have asked for a better education. My instructors were some of the most incredible people, and they were willing to do whatever was necessary to help everyone.”

- Leslie T.

Mid-State Grad

“Mid-State’s hands-on learning, convenient scheduling, updated technology, and instructors who can relate to the field have all helped me become successful and even advance in my career in under a year.”

- Stephanie B.

Mid-State Grad

“I value my experience at Mid-State tremendously. Even with a disability my education gave me the opportunity to join the workforce before I even graduated. Education equals opportunity.”

- Jake A.

Mid-State Grad

“My degree from Mid-State and the encouragement I received from my teachers gave me the skills and confidence to move forward in my life and excel in my career.”

- Sharon R.

Mid-State Grad

“The education I received at Mid-State has been invaluable. It built a foundation that is endlessly improving, providing excellent growth opportunities in my career.”

- Kevin B.

Mid-State Grad

“Most students go to college to find good-paying careers doing something they enjoy. Mid-State gave me that and so much more, as I discovered my passion and achieved more than I ever could have anticipated.”

- Bryce C.

Mid-State Grad